Søk: 'From Brand Vision to Brand Evaluation'
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Customer and Brand Manager Perspectives on Brand Relationships: A Conceptual Framework
ISBN 9780704424951 , 2004 , L.De Chernatony, Colin Jeavons, Mark Gabbott
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
ISBN 9780749450854 , 2008 , Jean-Noël Kapferer
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
ISBN 9780749442835 , 2004 , Jean-Noël Kapferer
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#My Brand Tweet Book01: A Practical Approach to Building Your Personal Brand - 140 Charcters at a Time
ISBN 9781616990541 , 2011 , Laura Lowell, Rajesh Setty
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Critical Issues in Brand Management
ISBN 9780954973001 , 2005 , L.De Chernatony, Temi Abimbola
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Strategic Brand Management: A European Perspective
ISBN 9780273737872 , 2011 , Kevin Lane Keller, Tony Apéria, Mats Georgson
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Marketing Communications: A Brand Narrative Approach
ISBN 9780470319925 , 2009 , Terry D. Smith
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Strategic Brand Management: A European Perspective
ISBN 9780273706328 , 2008 , Kevin Lane Keller, Tony Apéria, Mats Georgson
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Brand Management: A Theoretical & Practical Approach
ISBN 9780273655053 , 2002 , Rik Riezebos, H. J. Riezebos, Bas Kist,m.fl.
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Career Smart: Five Steps to a Powerful Personal Brand
ISBN 9781601453662 , 2007 , Sherri Thomas
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The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
ISBN 9780375407727 , 1999 , Tom Peters
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Campaign Planner for Integrated Brand Communications
ISBN 9780324321470 , 2004 , Shay Sayre
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Power Of: Brand Communication Is Business - To - Business Markets
ISBN 9780704424555 , 2004 , Lynch Joanne, De Chernatony Lesue
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Private label strategy: how to meet the store brand challenge
ISBN 9781422101674 , 2007 , Jan-Benedict E. M. Steenkamp, Nirmalya Kumar
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Brand Driven: The Route to Integrated Branding Through Great Leadership
ISBN 9781425937089 , 2007 , F Joseph LePla, Susan V Davis, Lynn M Park
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Branding Governance: A Participatory Approach to the Brand Building Process
ISBN 9780470030752 , 2007 , Rune Bjerke
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Brand Driven: The Route to Integrated Branding Through Great Leadership
ISBN 9780749437978 , 2003 , F. Joseph LePla, Susan Voeller Davis,m.fl.
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Brand Management: Strategy, Measurement and Yield Analysis
ISBN 9781600219450 , 2008 , Raja Gopal
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Industrial Global Brand Leadership: a Capabilities View
ISBN 9781902034478 , 2007 , Michael Beverland, Julia Napoli, Adam Lindgreen
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Modelling Social Discourse as a Route to Internal Brand Building
ISBN 9780704425057 , 2005 , Leslie de Chernatony, Christine Vallaster
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Electronic Commerce: From Vision to Fulfillment
ISBN 9780131735217 , 2006 , Elias M Awad, M.D.
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Brand Society: How Brands Transform Management and Lifestyle
ISBN 9780521898263 , 2010 , Martin Kornberger
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Brand Leadership: Building Assets In an Information Economy
ISBN 9781439172919 , 2009 , Erich Joachimsthaler, David A. Aaker
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Brand Society: How Brands Transform Management and Lifestyle
ISBN 9780521726900 , 2010 , Martin Kornberger
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Brug dit brand: udtryk organisationens identitet igennem corporate branding
ISBN 9788702078169 , 2009 , Majken Schultz, Mary Jo Hatch
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking
ISBN 9780749465155 , 2012 , Jean-Noël Kapferer
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
ISBN 9780749460570 , 2010 , Martin Lindstrom
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Riding for the Brand: The Power of Purposeful Leadership
ISBN 9780977000401 , 2005 , F Whitt Jim
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN 9781118099209 , 2012 , Jo MacDonough, Christopher Shaw, Hitomi Masuhara
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Leadership brand: developing customer-focused leaders to drive performance and build lasting value
ISBN 9781422110300 , 2007 , Dave Ulrich, David Ulrich, W. Norman Smallwood