Søk: 'Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets'
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
ISBN 9780749450854 , 2008 , Jean-Noël Kapferer
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
ISBN 9780749442835 , 2004 , Jean-Noël Kapferer
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Implementing Beyond Budgeting: Unlocking the Performance Potential
ISBN 9780470405161 , 2008
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Business Across Cultures
ISBN 9781841124742 , 2003 , Fons Trompenaars, Peter Woolliams
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Managing Across Cultures
ISBN 9780273646631 , 2002 , Susan Carol Schneider
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Communicating across Cultures
ISBN 9781572304451 , 1999
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Brand; et dramatisk dikt
ISBN 9788205277663 , 2001 , Henrik Ibsen
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Private label strategy: how to meet the store brand challenge
ISBN 9781422101674 , 2007 , Jan-Benedict E. M. Steenkamp, Nirmalya Kumar
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Communicating Across Cultures
ISBN 9781557531667 , 1999
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From brand vision to brand evaluation: the strategic process of growing and strengthening brands
ISBN 9780750667494 , 2006 , L.De Chernatony, Lesley de Chermatony
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Communication Across Cultures: Mutual Understanding in a Global World
ISBN 9780521695572 , 2007
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Critical Issues in Brand Management
ISBN 9780954973001 , 2005 , L.De Chernatony, Temi Abimbola
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Strategic Brand Management: A European Perspective
ISBN 9780273737872 , 2011 , Kevin Lane Keller, Tony Apéria, Mats Georgson
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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
ISBN 9780787998301 , 2008 , Majken Schultz, Mary Jo Hatch
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Learner Autonomy Across Cultures
ISBN 9780230504684 , 2003 , Dr David Palfreyman, Dr Richard C. Smith
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The Employer Brand: Bringing the Best of Brand Management to People at Work
ISBN 9780470012734 , 2005 , Simon Barrow
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Marketing Communications: A Brand Narrative Approach
ISBN 9780470319925 , 2009 , Terry D. Smith
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Strategic Brand Management: A European Perspective
ISBN 9780273706328 , 2008 , Kevin Lane Keller, Tony Apéria, Mats Georgson
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Social Psychology Across Cultures
ISBN 9780134663432 , 1998 , Peter B. Smith, Michael Harris Bond,m.fl.
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Living the brand: how to transform every member of your organization into a brand champion
ISBN 9780749450830 , 2007
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Financial Markets and Corporate Strategy
ISBN 9780071316972 , 2011 , Bruce G. Resnick
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Brand Society: How Brands Transform Management and Lifestyle
ISBN 9780521898263 , 2010 , Martin Kornberger
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International Management: Managing Across Borders and Cultures
ISBN 9780136060192 , 2008 , Helen Deresky
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Brand Management: A Theoretical & Practical Approach
ISBN 9780273655053 , 2002 , Rik Riezebos, H. J. Riezebos, Bas Kist,m.fl.
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Financial Markets and Corporate Strategy
ISBN 9780077119027 , 2008 , Sheridan Titman, Mark Grinblatt, David Hillier
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Brand Society: How Brands Transform Management and Lifestyle
ISBN 9780521726900 , 2010 , Martin Kornberger
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Orality and Literacy: Reflections Across Disciplines and Cultures
ISBN 9780802098269 , 2010
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Campaign Planner for Integrated Brand Communications
ISBN 9780324321470 , 2004 , Shay Sayre
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking
ISBN 9780749465155 , 2012 , Jean-Noël Kapferer
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Financial Markets and Corporate Strategy
ISBN 9780071236867 , 2002 , Sheridan Titman, Mark Grinblatt