Søk: 'Strategic Brand Management: Building, Measuring, and Managing Brand Equity'
-
Brand Society: How Brands Transform Management and Lifestyle
ISBN 9780521898263 , 2010 , Martin Kornberger
-
Brand Leadership: Building Assets In an Information Economy
ISBN 9781439172919 , 2009 , Erich Joachimsthaler, David A. Aaker
-
Brand Society: How Brands Transform Management and Lifestyle
ISBN 9780521726900 , 2010 , Martin Kornberger
-
Corporate Reputation: Brand and Communication
ISBN 9780273727590 , 2012 , Chris Fill, Stuart Roper
-
The Employer Brand: Bringing the Best of Brand Management to People at Work
ISBN 9780470012734 , 2005 , Simon Barrow
-
Brand New Justice
ISBN 9780750666008 , 2004 , Simon Anholt
-
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
ISBN 9780749447120 , 2005 , Sicco Van Gelder
-
#My Brand Tweet Book01: A Practical Approach to Building Your Personal Brand - 140 Charcters at a Time
ISBN 9781616990541 , 2011 , Laura Lowell, Rajesh Setty
-
The Corporate Brand
ISBN 9780333674727 , 1997
-
Customer and Brand Manager Perspectives on Brand Relationships: A Conceptual Framework
ISBN 9780704424951 , 2004 , L.De Chernatony, Colin Jeavons, Mark Gabbott
-
Branding Governance: A Participatory Approach to the Brand Building Process
ISBN 9780470030752 , 2007 , Rune Bjerke
-
Brand; et dramatisk dikt
ISBN 9788205277663 , 2001 , Henrik Ibsen
-
Modelling Social Discourse as a Route to Internal Brand Building
ISBN 9780704425057 , 2005 , Leslie de Chernatony, Christine Vallaster
-
Marketing Communications: A Brand Narrative Approach
ISBN 9780470319925 , 2009 , Terry D. Smith
-
Living the brand: how to transform every member of your organization into a brand champion
ISBN 9780749450830 , 2007
-
Strategic Advertising Management
ISBN 9780199605583 , 2012 , Larry Percy, Richard Rosenbaum-Elliott
-
From knowledge management to strategic competence: measuring technological, market and organisational innovation
ISBN 9781860946387 , 2006 , Joe Tidd
-
Valuation: Measuring and Managing the Value of Companies
ISBN 9780470424650 , 2010 , Tim Koller, Marc Goedhart, David Wessels,m.fl.
-
Campaign Planner for Integrated Brand Communications
ISBN 9780324321470 , 2004 , Shay Sayre
-
From Knowledge Management to Strategic Competence: Measuring Technological, Market and Organisational Innovation
ISBN 9781860941887 , 2000 , Joe Tidd
-
Valuation: Measuring and Managing the Value of Companies
ISBN 9780470889930 , 2010 , Tim Koller, Marc Goedhart, David Wessels,m.fl.
-
Valuation: Measuring and Managing the Value of Companies
ISBN 9780470889916 , 2010 , Tim Koller, Marc Goedhart, David Wessels,m.fl.
-
Valuation: Measuring and Managing the Value of Companies
ISBN 9780471702214 , 2005 , McKinsey & Company, Tim Koller, Marc Goedhart, We,m.fl.
-
Global Strategic Management
ISBN 9781133953265 , 2013 , Mike W. Peng
-
Strategic Management Communication
ISBN 9780538473422 , 2010
-
Valuation: Measuring and Managing the Value of Companies
ISBN 9780471738961 , 2005 , Tim Koller, Marc Goedhart, David Wessels,m.fl.
-
Valuation: Measuring and Managing the Value of Companies
ISBN 9780471740537 , 2005 , Thomas E. Copeland, Tim Koller, Marc Goedhart,m.fl.
-
Valuation: Measuring and Managing the Value of Companies, University Edition
ISBN 9780470424704 , 2010 , Tim Koller, Marc Goedhart, David Wessels,m.fl.
-
Industrial Global Brand Leadership: a Capabilities View
ISBN 9781902034478 , 2007 , Michael Beverland, Julia Napoli, Adam Lindgreen
-
Strategic Management
ISBN 9780471380719 , 2000 , Garth Saloner, Andrea Shepard, Joel M. Podolny