Søk: 'Strategic Brand Management: Building, Measuring, and Managing Brand Equity'
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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
ISBN 9780787998301 , 2008 , Majken Schultz, Mary Jo Hatch
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Brand Driven: The Route to Integrated Branding Through Great Leadership
ISBN 9780749437978 , 2003 , F. Joseph LePla, Susan Voeller Davis,m.fl.
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Readings in Strategic Management
ISBN 9780256241464 , 1997 , Arthur A. Thompson, A. J. Strickland,m.fl.
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Leadership brand: developing customer-focused leaders to drive performance and build lasting value
ISBN 9781422110300 , 2007 , Dave Ulrich, David Ulrich, W. Norman Smallwood
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Kodak: Celebrating the Brand: Backstage View at Creative Corporate Design
ISBN 9783899860627 , 2005 , Friedrich Muller, Uwe R. Bruckner
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Strategic management of technological innovation
ISBN 9780073210582 , 2006 , Melissa A. Schilling
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Strategic Management of Technological Innovation
ISBN 9780071259422 , 2007 , Melissa A. Schilling
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Equity Management: Quantitative Analysis for Stock Selection
ISBN 9780071346863 , 2000 , Bruce I. Jacobs, Kenneth N. Levy
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Strategic Management And Competitive Advantage: Concepts And Cases
ISBN 9780131542747 , 2006 , Jay B. Barney, William S. Hesterly
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Strategic Market Management, 8th Edition
ISBN 9780470056233 , 2007 , 8. utgave , David A. Aaker
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Strategic Human Resource Management: Theory and Practice
ISBN 9781412919005 , 2005 , John Storey, Graeme Salaman, Jon Billsberry
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Strategic Management and Core Competencies: Theory and Application
ISBN 9781567205084 , 2002 , Anders Drejer
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Strategic Management: An Integrated Approach
ISBN 9780618309535 , 2004 , Gareth R. Jones, Dr. Charles W. L. Hill
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Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts
ISBN 9781907643934 , 2014 , Marc J. Epstein, John Elkington
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Designing Brand Identity: An Essential Guide for the Entire Branding Team
ISBN 9780470401422 , 2009 , Alina Wheeler
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Project Management: A Strategic Planning Approach
ISBN 9780230545106 , 2011 , Paul Gardiner
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Cost Management: A Strategic Emphasis
ISBN 9780073128153 , 2006 , Edward Blocher, David Stout, Gary Cokins,m.fl.
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Strategic management: an integrated approach
ISBN 9780618706853 , 2006 , Gareth R. Jones, Charles W. L. Hill
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Strategic Management Theory: An Integrated Approach
ISBN 9781133485704 , 2012 , Gareth Jones, Charles Hill
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Corporate communication: a strategic approach to building reputation
ISBN 9788205339392 , 2005 , Peggy Simcic Brønn, Roberta Wiig Berg
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Is There More To Merchandise Than Making Money: A Comparative Study of Scandinavian Football Clubs Describing how They Build Brand Equity Through Merchandise
ISBN 9783838390086 , 2010 , Alexander Falck, Rasmus Bergqvist
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Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
ISBN 9780743211888 , 2001 , Noel Capon
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Strategic management: an integrated approach
ISBN 9780618040728 , 2001 , Gareth R. Jones, Charles W. L. Hill
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Game Theory and Its Application to Strategic Management
ISBN 9783837075403 , 2009 , Clemens Jager, Verena Holler
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The Clock of the Long Now: Time and Responsibility
ISBN 9780465007806 , 2000 , Stewart Brand
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Strategic Purchasing and Supply Chain Management. '97
ISBN 9780273623823 , 1997 , Malcolm J. Saunders
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Design Management: Managing Design Strategy, Process and Implementation
ISBN 9782940373123 , 2006 , Kathryn Best
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Strategic Management Theory: An Integrated Approach
ISBN 9780618731695 , 2007 , Gareth R. Jones, Charles W. L. Hill
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Strategic Management: An Integrated Approach
ISBN 9780618381999 , 2003 , Gareth R. Jones, Charles W. L. Hill
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Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
ISBN 9781906093051 , 2008 , Marc J. Epstein