Søk: 'The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term'
-
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
ISBN 9780787998301 , 2008 , Majken Schultz, Mary Jo Hatch
-
Gaining and Sustaining Competitive Advantage
ISBN 9781292021454 , 2013 , Jay B. Barney
-
Cost Management: A Strategic Emphasis
ISBN 9780071267489 , 2009 , Edward Blocher, David Stout, Gary Cokins
-
Strategic Management of Technological Innovation
ISBN 9780071289573 , 2010 , Melissa A. Schilling
-
Strategic Management Accounting: Concepts, Processes and Issues
ISBN 9780733984457 , 2006 , Zahirul Hoque
-
Strategic Management: The Quest for Competitive Advantage
ISBN 9780071285049 , 2008 , John E. Gamble, Jr. Arthur A. Thompson
-
Strategic Management in the Media: Theory to Practice
ISBN 9781412903134 , 2008 , Lucy Kung
-
Modelling Social Discourse as a Route to Internal Brand Building
ISBN 9780704425057 , 2005 , Leslie de Chernatony, Christine Vallaster
-
Leadership brand: developing customer-focused leaders to drive performance and build lasting value
ISBN 9781422110300 , 2007 , Dave Ulrich, David Ulrich, W. Norman Smallwood
-
Innovation Management and New Product Development
ISBN 9780273736561 , 2011 , Paul Trott
-
Readings in Strategic Management
ISBN 9780256241464 , 1997 , Arthur A. Thompson, A. J. Strickland,m.fl.
-
Equity Management: Quantitative Analysis for Stock Selection
ISBN 9780071346863 , 2000 , Bruce I. Jacobs, Kenneth N. Levy
-
Strategic management of technological innovation
ISBN 9780073210582 , 2006 , Melissa A. Schilling
-
Strategic Management of Technological Innovation
ISBN 9780071259422 , 2007 , Melissa A. Schilling
-
Strategic Management And Competitive Advantage: Concepts And Cases
ISBN 9780131542747 , 2006 , Jay B. Barney, William S. Hesterly
-
Strategic Market Management, 8th Edition
ISBN 9780470056233 , 2007 , 8. utgave , David A. Aaker
-
Management Accounting: Information for Managing and Creating Value
ISBN 9780074714812 , 2005 , Kim Langfield-Smith, Helen Thorne
-
Strategic Human Resource Management: Theory and Practice
ISBN 9781412919005 , 2005 , John Storey, Graeme Salaman, Jon Billsberry
-
Does College Make a Difference?: Long-Term Changes in Activities and Attitudes
ISBN 9780313285288 , 1993 , Paul Lindsay, William E. Knox, Mary N. Kolb,m.fl.
-
Strategic Management and Core Competencies: Theory and Application
ISBN 9781567205084 , 2002 , Anders Drejer
-
Managing Customers As Investments: The Strategic Value of Customers in the Long Run
ISBN 9780132161619 , 2005 , Donald R. Lehmann
-
Strategic Management: An Integrated Approach
ISBN 9780618309535 , 2004 , Gareth R. Jones, Dr. Charles W. L. Hill
-
International Business: Strategy, Management, and the New Realities
ISBN 9780137128334 , 2008 , S. Tamer Cavusgil, John R. Riesenberger,m.fl.
-
Strategic Management of the Health Care Supply Chain
ISBN 9781118193426 , 2011 , Eugene Stewart Schneller, Larry R. Smeltzer,m.fl.
-
Is There More To Merchandise Than Making Money: A Comparative Study of Scandinavian Football Clubs Describing how They Build Brand Equity Through Merchandise
ISBN 9783838390086 , 2010 , Alexander Falck, Rasmus Bergqvist
-
Project Management: A Strategic Planning Approach
ISBN 9780230545106 , 2011 , Paul Gardiner
-
Cost Management: A Strategic Emphasis
ISBN 9780073128153 , 2006 , Edward Blocher, David Stout, Gary Cokins,m.fl.
-
Strategic management: an integrated approach
ISBN 9780618706853 , 2006 , Gareth R. Jones, Charles W. L. Hill
-
Strategy Safari: The Complete Guide Through the Wilds of Strategic Management
ISBN 9780273719588 , 2008 , Henry Mintzberg, Joseph B. Lampel
-
Strategic Management Theory: An Integrated Approach
ISBN 9781133485704 , 2012 , Gareth Jones, Charles Hill